listing options explained headerNeeding help to decide which listing type to go with? We have provided further details on what each listing type gets you to help you make the best decision for your business.

Listing options explainedListing description

This is where you can put your best foot forward and write about what makes your business great for the mums in our community. This is included in both the standard and premium listing options.

Web and social links

Both the standard and premium listings include links out to your website and social media.


A standard listing allows you to list in one category on our website.

With a premium listing, you can choose up to 3 categories for your listing to be included in and searched under. Eg. Mum resources, childcare, professional services. (If you would like us to add a specific category for you please just drop us a line and let us know.) This option will ensure more mums see what you have to offer.


With a standard listing, you can include 3 photos. For a premium listing, you can include up to 8 giving people more of a chance to learn all about your brand.


Premium listings only allow you to include a video with your listing.


With a standard listing, you can add one business address.

With a premium listing, you can add up to 3 business addresses/locations. E.g. a physio that has a clinic in Cronulla and another in Engadine can add both addresses. Or a personal trainer who does sessions in Cronulla, Miranda and Sutherland can publish all three locations.

Contact Us form

At the bottom of your listing is a Contact form to allow mums of our community to reach out to you directly.


This is a great way to set yourself apart from other companies. By encouraging your customers to leave a review it will help to give other mums confidence in what you have to offer.

Weekly post in Facebook group

You are entitled to post an ad each week during business hour in our closed Facebook group of over 5,000 local mums. You must keep it to one post during business hour (Thursday 8-9pm) and you must be a member of the group to post. If you are not a local mum and we are unable to add you to the group you can either:

a) nominate a college/friend/family member who can post in the group on your behalf OR

b) leave the posting to us for a small additional fee (subject to T&Cs).

You can access the Mums of the Shire Facebook Group here.

Special offers listings

If you have a special offer (e.g. 20% off) that you would like to advertise, we can add it to our ‘Offers’ page which we will share on Facebook each month.

Discounts on social media posts and advertising

Businesses listed in our directory get discounts off additional advertising with us, such as social media posts, blog posts or newsletter inclusions.


Premium inclusions

To increase your exposure to mums in our community, you might like to consider upgrading to our Premium Listing. For an extra $5 a month you get a whole raft of additional benefits.

30 day featured listing

Your listing will be seen at the top of the list for 30 days when anyone searches your category in the website directory.

Newsletter inclusion x 2

Have your business seen by our engaged community of mums. Our email open rates are well above the industry average so this is a great cost effective option to get your name out there.

Event listings

If you have an event coming up you can include this into our popular events calendar.

Jobs listings

If you are looking to fill a position in your company you can list the job on our website under the here.

School Holidays/Features listings

If you offer a school holiday program that you would like to advertise we can offer you a seperate School Holiday listing which will give your business extra promotion leading up to the school holiday periods.
If you would like to have a chat with us about your advertising options send an email to with your contact details and we will be in touch. Alternatively you can contact us here.
Head back to our Advertise page.