listing options explained headerNeeding help to decide which listing type to go with? We have provided further details on what each listing type gets you to help you make the best decision for your business.

Listing options explainedListing description

This is where you can put your best foot forward and write about what makes your business great for the mums in our community. This is included in both the standard and premium listing options.

Web and social links

Both the standard and premium listings include links out to your website and social media.


A standard listing allows you to list in one category on our website.

With a premium listing, you can choose up to 3 categories for your listing to be included in and searched under. Eg. Mum resources, childcare, professional services. (It is possible to add new categories if you don’t think there is currently a suitable category option.) This option will ensure more mums see what you have to offer.


With a standard listing, you can include 3 photos. For a premium listing, you can include up to 8 giving people more of a chance to learn all about your brand.


Premium listings only allow you to include a video with your listing.


With a standard listing, you can add one business address.

With a premium listing, you can add up to 3 business addresses/locations. E.g. a physio that has a clinic in Cronulla and another in Engadine can add both addresses. Or a personal trainer who does sessions in Cronulla, Miranda and Sutherland can publish all three locations.

Contact Us form

At the bottom of your listing is a Contact form to allow mums of our community to reach out to you directly.


This is a great way to set yourself apart from other companies. By encouraging your customers to leave a review it will help to give other mums confidence in what you have to offer.

Weekly post in Facebook group

You are entitled to post an ad each week during business hour in our closed Facebook group of almost 3k local mums. You must post during business hour only (Thursday 8-9pm) and you must be a member of the group to post. If you are not a local mum and we are unable to add you to the group you can either:

nominate a college/friend/family member who can post in the group on your behalf OR

we can publish the post for you each week (subject to T&Cs).

You can access the Mums of the Shire Facebook Group here.

Special offers listing – unlimited

If you have a special offer (e.g. 20%) that you would like to advertise, we can add it to our ‘Offers’ page which we will share on Facebook each week.

Discounts on social media posts and advertising

Businesses listed in our directory get discounts off additional advertising with us, such as social media posts, blog posts or newsletter inclusions.


Premium inclusions

To increase your exposure to mums in our community, you might like to consider upgrading to our Premium Listing. For an extra $5 a month you get a whole raft of additional benefits.

30 day featured listing

Your listing will be seen at the top of the list for 30 days when anyone searches your category in the website directory.

Newsletter inclusion x 2

Have your business seen by our engaged community of mums. Our email open rates are well above the industry average so this is a great costieffective option to get your name out there.

Event listing – unlimited

If you have an event coming up you can include this into our popular events calendar.

Jobs listing – unlimited

If you are looking to fill a position in your company you can list the job on our website under the jobs tab. Right now this is a manual process on our end but we are currently working towards an automated process so businesses can upload their own jobs, and job applicants can apply directly.

School Holidays/Features listing – unlimited

If you offer some sort of school holiday program that you would like to advertise we will add ‘School Holidays’ as a category on your listing and publish it under  ‘School Holiday Programs’ under the ‘What’s On’ tab on our website which we will share on social media when school holidays are coming up.
If you would like to have a chat with someone about your advertising options send an email to with your contact details and she will be in touch.
Head back to our Advertise page.