Seafolly was born on the beaches of Sydney, Australia in 1975. Over decades, the iconic Seafolly brand become synonymous with the start of every new summer.
As Australia’s leader in fashion swimwear with global distribution, Seafolly has become a recognizable symbol of the idyllic, summer way of life – living lighter, brighter and full of optimism every day.
What makes Seafolly different is our expertise in delivering both fashion and fit without compromise, a unique brand positioning in the market and one that inspires women to be more and do more, looking and feeling at their best, in swimwear that supports them to explore it, seek it and live it.
At Seafolly we believe fit is a feeling not a size. It’s about your body shape, your style and what you like to do in your swim. All our swimwear is designed in Australia. We fit every single piece on real women on multitude of body shapes.