Tips for creating an engaging Facebook post

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Here are our tips for creating awesome Facebook content that will keep readers interested and engaged.

Offer some valuable information but try to keep it short and sweet

With more and more pages and people to follow, the Facebook news feed for many is very crowded. Most people tend to skim through posts quickly and won’t read long winded posts. Give readers enough information to entice them to take an action but try to keep it as short and sweet.

Every piece of content should be as long as it takes to convey the message, and no longer.

Give a clear Call-To-Action

Give people a little push and some clear direction.

E.g. “Click this link to book” or “Call this number for more information”.

Let people know EXACTLY what you want them to do.

Use the right image

You’ve heard the saying, “A picture is worth a thousand words?” Well, your ad photo/image is the first thing people are going to see. A majority of the time if someone chooses to read your ad copy it will be because the photo or image is compelling enough for them to seek more information.

Be sure to use a hi-res photo that is clear and not too cluttered

We recommend using a human in your photos. People are on Facebook to socialize with their friends and family so showing the human side of a brand adds some personality and is more attractive than a logo or a product photo. If you want to show your product, service or company headquarters/store etc., consider featuring a photo of someone using your product or standing in your business.

Use Facebook’s Text Overlay Tool to test ad photos

Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. This guideline is only specified for ads featured on the News Feed but if you’d like to keep the possibility open of a boost on your post and you want to use text on your images, we recommend using this nifty tool Facebook has created that will save you time and frustration.

You can locate Facebook’s text overlay tool here

This tool allows you to upload your photo and then you can highlight the boxes that contain text and Facebook will tell you what percentage of that photo is text. There’s no simpler way to design around the 20 percent text rule than this.