Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Here are our tips for creating awesome Facebook content that will keep readers interested and engaged.
Get straight to the point
People read social media feeds in the same way they scan a newspaper or magazine. This means that headlines and images are the main events. Don’t save your key point until the end of your post, use it as the opening line.
Offer some valuable information but try to keep it short and sweet
With more and more pages and people to follow, the Facebook news feed for many is very crowded. Most people tend to skim through posts quickly and won’t read long winded posts. Give readers enough information to entice them to take an action but try to keep it as short and sweet. Every piece of content should be as long as it takes to convey the message, and no longer.
Tag your brand
If you’re posting from your personal profile into a group (as you do in the Mums of the Shire Community Facebook group) be sure to tag your brand (e.g. @mumsoftheshire) so people can head straight to your Facebook page.
If you’re not sure how to find your business username or how tag your brand please see screenshots below.
Give a clear Call-To-Action
When creating your post think about what you want the reader to do. Can you provide a link that directs the reader straight
Use the right image
You’ve heard the saying, “A picture is worth a thousand words?” Well, your ad photo/image is the first thing people are going to see. A majority of the time if someone chooses to read your ad copy it will be because the photo or image is compelling enough for them to seek more information.
Be sure to use a hi-res photo that is clear and not too cluttered
We recommend using a human in your photos. People are on Facebook to socialize with their friends and family so showing the human side of a brand adds some personality and is more attractive than a logo or a product photo. If you want to show your product, service or company headquarters/store etc., consider featuring a photo of someone using your product or standing in your business.
Use Facebook’s Text Overlay Tool to test ad photos
Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. This guideline is only specified for ads featured on the Neåws Feed but if you’d like to keep the possibility open of a boost on your post and you want to use text on your images, we recommend using this nifty tool Facebook has created that will save you time and frustration.
This tool allows you to upload your photo and then you can highlight the boxes that contain text and Facebook will tell you what percentage of that photo is text. There’s no simpler way to design around the 20 percent text rule than this.